Paramount+ Streaming Platform
At Paramount+, I contributed to the evolution of the company's cross-platform design system, ensuring design consistency and scalability across multiple OTT and mobile platforms. I also designed and tested high-impact features that directly shaped the user experience on the Paramount+ home screen.
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My Role
Product Designer – Design Systems & Experience
Responsible for designing and maintaining Figma components, applying platform-specific guidelines, and contributing to feature design and QA testing across devices.
The Challenge
Paramount+ needed a unified, flexible design system capable of supporting a vast ecosystem of devices — from streaming platforms like tvOS, Android TV, Google TV, Roku, and Samsung TVs to mobile and tablet platforms including iOS, iPadOS, and Android.
The challenge was maintaining consistency and native behavior across devices with varying interface standards and interaction models.
The Solution
I designed and built responsive, auto-layout Figma components that adapted to the requirements of each platform while staying true to brand and accessibility standards.
Key highlights:
- Cross-Platform Components: Built Figma components optimized for TV interfaces and mobile platforms.
- Platform Guidelines: Followed Apple Human Interface and Material Design standards to ensure a native and intuitive user experience.
- Auto-Layout & Variants: Implemented dynamic, scalable components using Figma's auto-layout, properties, and variants for reusability across breakpoints and screen types.
- Design System Expansion: Added new, reusable components to the Paramount+ design library, improving designer efficiency and consistency.
Feature Work
Beyond system-level contributions, I also worked on core product features that directly impacted millions of users:
- Top 10 Feature: Designed layouts and interaction patterns highlighting trending content.
- Marquees & Carousels: Created visually engaging hero banners and scrollable content carousels for the Paramount+ home screen.
Each design was tested and refined across all supported platforms to ensure high-quality playback and responsive layouts.
Collaboration & QA
I collaborated closely with engineering and QA teams to ensure pixel-perfect implementation. After design handoff, I personally tested and reviewed builds on multiple devices — including smart TVs, tablets, and mobile phones — to validate performance, layout consistency, and visual polish.
Outcome
- Delivered a more robust, scalable design system for cross-platform consistency.
- Improved design-to-development alignment through detailed component documentation.
- Enhanced user experience on key home screen features, improving visual engagement and usability across platforms.