AXS Ticketing Platform
Brought in as a contractor to deliver rapid design solutions within a 3-month timeline. Built a comprehensive pattern library and designed key screens to help the team launch on schedule.
Problems with the Legacy System
The existing software had critical accessibility issues—users reported eye strain from small text and bright backgrounds in dark venues. Search functionality was inadequate, making it difficult to quickly find venues, events, or filter by ticket types like VIP, Handicap Accessible, or different tiers.
User-Centered Solutions
Through extensive user testing, we selected a dark blue color scheme that reduced eye strain in dimly lit environments. Added intelligent pricing recommendations for the pricing team—a highly requested feature. The redesigned interface handled modern workflows efficiently, eliminating lag and improving daily operations.
Search-First Approach
Transformed the product into a search-based system after user interviews revealed that ticket tellers, pricing teams, and triage staff struggled without robust search capabilities. Created low-fidelity prototypes in Figma and Zeplin, tested with users, and refined the solution. The final implementation dramatically improved workflow efficiency, reducing task completion time significantly.
Collaboration & Delivery
Established clear communication protocols and detailed specifications to enable accurate implementation within the tight timeline. Maintained flexibility to iterate based on technical constraints while meeting all project deadlines.