Crtside

A LinkedIn for athletes, scouts, and coaches — helping athletes showcase their skills and get into better college programs.

1 year Duration
Founding Designer
Pre-seed Funding Raised
Acquired Outcome
Crtside mobile app screens — athlete profiles, video feed, and discovery

Overview

Crtside is a professional networking platform built for the sports world — a LinkedIn for athletes, scouts, and coaches. The app helps athletes get discovered by showcasing their skills through video highlights, profiles, and direct connections with coaches and recruiters.

I joined as the founding designer and worked with the company for about a year, taking the product from early concept to a high-fidelity Figma design and working prototype that helped the founders land pre-seed funding. The company was later acquired by another organization.

My Role

Founding Product Designer

  • Led all product design from concept through prototype
  • Built the complete UI in Figma — onboarding, profiles, video feed, search, and messaging
  • Created a component library and design system with brand colors, typography, and reusable patterns
  • Used Miro for user flows, journey mapping, and collaborative workshops with founders
  • Delivered a working prototype for investor demos and fundraising

Design System & Components

I established the visual language for Crtside — a dark, athletic aesthetic with bold accent colors for CTAs, verification badges, and status indicators. The component library covered navigation, buttons, form inputs, athlete cards, video players, and role-based onboarding.

Crtside design system — color palette, buttons, navigation, and UI components

Onboarding & Authentication

Designed a full sign-up and onboarding flow that guides users through account creation, profile setup, and role selection — whether they're an athlete, fan, coach, scout, or media. The flow balances data collection with a welcoming, sports-forward visual experience.

Crtside onboarding flow — sign up, profile setup, and role selection screens

Core Experience

The main app experience centers on athlete discovery and video content. Athletes build rich profiles with stats, highlights, and social proof. Coaches and scouts browse a TikTok-style video feed, search by position and skill, and connect directly with prospects.

Crtside core app screens — athlete profiles, video feed, and search

Impact

  • Design and prototype helped founders secure pre-seed funding
  • Company was acquired after building traction in the athlete recruiting space
  • Established a scalable design foundation the team could build on through acquisition

Tools

Figma Miro Product Design Prototyping Mobile Design